Hick-Hyman law offers important guidelines in order to design for choice. Nevertheless, even if its first formulation dates back to the 1950s, the law was scarcely applied in interaction design because of some misunderstandings: a comparison with classification theory provides useful insights.
83% of consumers prefer retailers offering a continuous and consistent shopping experience across the different channels: people would like to seamlessly interact with a company independently by the touchpoint, medium or place.
Every now and then the principles on which a taxonomy is organised will change fundamentally, because there us a new way of working. This is happening at the moment with solid cancers, which are currently classified by the parts of the body in which they originate.