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Pervasive Information Architecture

Designing Cross-Channel User Experiences

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silos-effect

Cross-channel Experiences in Retail

Posted on May 2, 2011March 26, 2016 by Luca

83% of consumers prefer retailers offering a continuous and consistent shopping experience across the different channels: people would like to seamlessly interact with a company independently by the touchpoint, medium or place.

Posted in Consistency, Correlation, Cross-channel user experience Tagged retail, silos-effect

A holistic approach to information architecture and user experience: moving beyond the computer screen to design information space in ubiquitous ecologies

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